Are you repurposing your Instagram content right now? Is it something you don’t quite understand or see the benefits in doing? In this blog, I’ll be sharing how to repurpose your Instagram content. I’ll also be diving deep on the benefits of using repurposed content in your overall strategy, and how to find the content you should be repurposing. 

Ask yourself this question…

Are you constantly trying to come up with new ideas for your content? Always hunting for inspiration; reading blogs, checking your competitor’s posts, going to askthepublic.com? And because you’re always trying to come up with new content, you lose consistency and easily become overwhelmed. Well, I’ve got good news for you.

YOU DO NOT NEED TO KEEP CREATING NEW CONTENT. 

It can become overwhelming and time consuming having to constantly create new content. Writing captions, creating graphics or videos, finding hashtags and including keywords…it’s a lot to do every time. But repurposing is the answer to all your problems. 

What is repurposed content?

Simply put, repurposed content is taking existing content and re-creating it for use in a different format or platform, with the goal of making it more accessible, relevant, or appealing to a new audience.

The objective is to get more mileage from your content; increasing your reach with various audiences, and sharing your content in different ways to cater to everyone’s needs, without always having to create new content from scratch…because let’s be honest, no one has time for that. 

It’s likely you have hundreds of pieces of content lying around somewhere, whether it’s already been posted or it’s hanging around behind the scenes waiting to be shared, but you’re unsure how to share this content to ensure maximum reach.

Keep reading as I share why you should be repurposing your content and I give you some advice on where to find the right content to repurpose. I’m also going to give you a few methods to repurposing your content that’ll help you start doing it right away!

Why should you include repurposing content in your content strategy?

There’s quite a few reasons why you should be using repurposed content as part of your strategy. My number one reason is because it’s simple, and I know you’re looking for an easier way to quickly create content that will have an impact with your audience. Here’s the thing: when you repurpose your content, you already know the content has been a success when you created it the first time so you’re just sharing it in a new way to cater to those people who didn’t necessarily see or enjoy the way it was presented before. Plus, you’re not having to create new content from scratch…it’s a win win! 

Here’s some other reasons why you must be repurposing your Instagram content: 

• Maximise your reach

Reach is one of the main objectives on Instagram. The more people you reach, the more people will discover your profile, your business and find you. That’s the ultimate goal, right? To drive people to your world and join your community. And when you’re repurposing your content across multiple platforms, this allows you to reach new audiences which is increasing your exposure to more potential ideal clients. 

• Improve your engagement rate

If a certain piece of content has already worked and performed well, and it’s still relevant at the time of repurposing it, the likelihood that people will engage with the content is very high. It will also bring back the attention of the audience that engaged with the content previously. 

And by creating a piece of content using different formats, you’re allowing your audience to engage with your content in different ways which will improve their experience and provide more interest with your brand. Gradually, you’ll start to build a loyal following. 

• Makes your profile more accessible

Accessibility is so important in marketing. Whenever you’re creating content, you want to think about the experience you’re delivering and making sure it will meet everyone’s needs. This includes the way people interact with your content. The more diverse you are with your content, the more you’ll be including all people’s needs, including those with disabilities. Everyone will consume content differently (I personally prefer visuals rather than written content) so always bear this in mind when thinking about the ways you repurpose content. 

• It’s all relevant

The trick with repurposing content is to make sure it’s evergreen. By this, I mean it’ll always be relevant to your audience and your business. 

Want some examples?

– Brand designer = 5 questions to ask your brand designer before making the investment 

– Copywriter = How to incorporate your brand voice into your copy

– Wedding Photographer = What to do for your photographs when it rains on your wedding day?

– Virtual Assistant = 3 top tips to help you save time doing admin 

• Less time and energy consuming

There’s no doubt that creating new content from scratch is time consuming and can really demotivate you from doing it. That’s the beauty behind repurposed content. You can save yourself so much time if you already have the foundations already there. 

Let’s say you have a Youtube video that you want to repurposed into a reel. After you’ve downloaded the video, all you have to do is snip it to the clip you want to show in the reel, resize, add captions and voila…you can post it! Whereas if you didn’t have that initial Youtube video, you would’ve had to find time to create the video yourself, edit it, and then do all the other bits. Even though it’s still a bit of work, repurposing content saves you so much more time and energy! 

How to find the content you should be repurposing?

Now you know what repurposed content is and why it is important to utilise this strategy, you need to find the content that you can repurpose. Where? 

• Look at your insights 

A good place to start it by looking at your Instagram insights, or any of your social media insights. This will tell you what your best performing content has been recently (I’d recommend checking up to the last 6 months of content to get this information). 

To do this, go to Insights on your profile > Content You’ve Shared and select the metric you want to measure based on your KPIs. This will then show you your best performing content from that metric. 

• Conduct market research

If you find you’re wanting to create new content but you’re still stuck with ideas, conduct some market research to find out what people are asking and wanting to know. Here’s how you can do this quite quickly: 

– Ask your audience through polls/quizzes/questions on Instagram stories

– Use search engines to find out what people are currently searching around your niche

– Answer the Public or Ubersuggest are great tools to use to find out what people want to know around a certain subject. Just type in a keyword and a whole list of ideas will come up. If you’ve already written content around these subjects, go back to them and see how you can repurpose the content.

• Always repurpose evergreen content

Evergreen content is content that will always be relevant to your brand and niche. It will help your content perform well even after a couple of months because it still provides value to your audience. Not all your content will be evergreen, but I recommend at least 60-70% of your content should be. So when you’re looking to repurpose content, make sure it’s still relevant to re-share otherwise it won’t make too much sense and you’ll lose the engagement you’re aiming for. 

Here’s some ways on how to repurpose your Instagram content…

And now for the juicy part of this blog you’ve been waiting for. Here’s how you can repurpose your Instagram content. 

1. Turn an Instagram carousel into a blog post
2. Make your Instagram carousel into a reel
3. Take your Instagram carousel and share it on your stories to add to a highlight
4. Convert your Instagram post into a free download for your audience
5. Take your Instagram post and transform it into an email 
6. Design an infographic for Pinterest from your Instagram post
7. Go live on Instagram around a previously popular subject and post to your profile
8. Create a podcast episode from your live on Instagram
9. Convert your Instagram carousel into a Linkedin article or a Twitter thread
10. Turn your Instagram post into a Youtube video

Are you getting the gist now? There are so many ways to repurpose content, even beyond Instagram, but this is just a guidance to what you could be doing right now. I suggest you create a repurposing system of your own, like this one here, that you can easily follow instead of panicking at the last minute with posts you want to repurpose.

Are you worried about why you’re losing followers on Instagram? I’ll give you the quick answer: don’t be. Everyone’s followers continuously fluctuate on Instagram and there’s plenty of reasons why. And they’re not all bad reasons. 

Ideally you do want your follower growth to increase over time but if you’re monitoring them on a daily basis then you’ll see this progress very, very slowly.

Before we dive into this, I want you to work out how important the follower count is to you. Sure, we all want thousands of followers as the higher a number is, the more it makes us feel good and makes us think we’re doing something right. 

However, follower count does not equal success! I repeat, follower count does not equal success! 

So instead of chasing after more followers, you should start serving and connecting with your existing audience that’s already there, some that are almost ready to buy but waiting for the right offer from you.

If follower growth is a big part of your strategy and a main goal of yours, and you want to understand why the numbers are fluctuating…keep reading below! 

Why you’re losing followers (and why it’s a good thing!)

1. They are bots!

Bots are always being removed by Instagram, and chances are some of your followers are bots. Don’t worry, it’s a good thing they are being removed from your followers! 

2. People are no longer interested in your content.

Don’t take it to heart. In a way, it’s a bloody good thing this is happening as clearly they aren’t your ideal clients.

3. They might not be your ideal clients.

The more followers you lose that aren’t your ideal clients, the better as you only want to be serving an audience that you want to bring into your world and have potential to convert into clients. Take it as a positive; losing followers will only increase your engagement rate and it will make space for new followers to come in who have an interest in what you’re saying and selling.

4. Clearing out followers.

People are being a lot more picky when it comes to who they’re following. And you probably didn’t make the cut. Again, you don’t have to worry about this. If you’re not their kind of person, they’re probably not yours. 

5. They’re playing the follow unfollow game.

Follow unfollow game. Come on guys, it’s nearly 2022. Let’s give it a rest!

6. It’s not all about the followers!

NO ONE CARES ABOUT HOW MANY FOLLOWERS YOU HAVE!! If people are judging you on the number of followers you have, that tells you a lot about them and what matters most to them. They don’t care about your content, or what you’re selling, or about you!! The more followers you have doesn’t equal success…get that out of your head.

A few other reasons you may be losing following (and why it may not be a good thing…)

There could be something you may be doing wrong too which is why you’re losing a couple followers every week. If you see the consistency in follower reduction, then let’s figure out what you could be doing for them to leave your profile.

Your content isn’t resonating with them

You’re not solving their issues, you’re not answering their questions, and you may not be positioning yourself as an authority in your industry.

You’re overcomplicating things

Maybe you’re using too many fancy words that not everyone understands, you may be complicating the processes you’re telling your audience to do, or you could be giving them too much information in one go.

There are no hooks or strong CTAs in your content

Therefore, your content isn’t grabbing your audience’s attention. Your audience needs something that will draw them in and continue to read that piece of content and more! They also need to know where to go from that piece of content. What’s the next step for them? Always be thinking of the customer journey. Where do you want them to go after consuming that content? Maybe it’s to subscribe to your email where you’ll dive deeper in that subject, or to download a lead magnet? Or it could be just an engagement call to action, like ‘comment your opinion below’!

Follow this little guide I put together in another blog where I give you 5 key ingredients to writing a compelling caption for Instagram (or any platform for that matter!)

Your profile isn’t optimised

Uh oh! When your profile isn’t optimised, this can cause all sorts of mishaps. People may land on your profile and instantly turn away because 1) they may not know who you serve, 2) they’re unsure what sort of content they’re going to get from you, or 3) they don’t even know your name!!! Think about your Instagram bio like a shop window. You have about 3 – 5 seconds to give the reader a reason to stay on your profile and grab their attention. It should be very easy to understand what your business does/sells just from having a glance at your bio. Take a look at my Instagram bio checklist HERE and get this nailed. It’s super important!

You’re not consistent

Before we discuss this one, let’s be clear. Consistency doesn’t mean constantly. I don’t mean you have to post every day, or show up on stories every day…no no no! What I mean is creating a schedule that works for YOU that allows you to be consistent on Instagram. This could be posting twice a week and showing up on stories two or three times a week. Consistency will look different to everyone. Once you’ve got that consistency, people will begin to know when they will get content from you, and how often.

So, what can you do to stop this from happening in the future?

Losing followers really shouldn’t be your biggest worry. But if follower growth is one of your social media goals, here’s just a few ways you can help make it happen…

• Post consistently (not constantly!)
• Have a plan that’s realistic for you and that works for your business.
• Ask people to turn your post notifications on so they don’t miss content from you in the future.
• Optimise your Instagram profile so people know more about you and what to expect.
• Create more content around what your audience want.
• Talk directly to your ideal client in your content.
• Dive deep into the connection posts and cover your ideal client pain points.
• Give quick solutions to answers from your audiences, don’t just address them.
• Add in strong hooks & CTAs into each piece of content to improve the customer journey.
• Simplify everything for your audience.
• Don’t be afraid to be visible. Let go of those fears and doubts and just do it! You’re the only one holding yourself back.
• Do an audit of your Instagram to make sure your content is spot on.

If you would like help with your Instagram content plan then check out my packages available here. I’d love to help you grow your business through Instagram!

There’s no question that reels are dominating Instagram and have been for some time now. I was one of the ones that initially refused to create reels; they weren’t for me, I didn’t want to show my face and I knew it was such a time consuming process which put me off completely. However, over time I’ve found a process that works for me, batch create reels in advance so I’m not spending all my time on them, and I’ve worked on my confidence and stopped thinking about what other people thought. 

Saying all this, I can totally understand why people won’t want to show their face in reels and pretend to dance, point, or lip sync… it can be cheesy, I know! Plus, not every business will want themselves in their content and that’s totally understandable. 

So if you’re reading this knowing you should be using reels in your Instagram content, but want a workaround where you don’t have to show your face, here’s 5 Instagram reel ideas you can create without being in front of the camera!

5 Instagram Reel Ideas that don’t require showing your face

1. Screen Tutorials

Screen tutorials are a great way to show your audience how to do something. Some of the most useful and easy consumer reel content that I see on my feed is just phone recordings or computer recordings. There’s no need for all this fancy ass editing because at the end of the day, you want to educate that person to do this thing and if you over-edit something it can actually distract your viewers away from the actual message or tutorial. Sometimes simplifying is more effective.

Method: I recommend using a tool like Loom, Zoom or a screen recorder that may be an application on your desktop already to do your screen recordings. If you’re using your phone to do this, then it’ll most likely have a screen recorder installed (but make sure you have the microphone turned off unless you’re doing the voiceover as you do the tutorial). You can then use software like Canva to add it into a mockup and edit it. With the voiceover, you can either add this to the video in a separate app or you can just add it into Instagram straight away.

2. Drawing tutorials

Another popular way to use reels is through drawing tutorials or simply writing on a piece of paper. You can see an example here of how this has been done. I’m sure you’ll agree when I say this is quite an effortless way of creating a reel. It’s quickly consumed, an easy way to portray a message, and doesn’t take too much time to create. If it’s deemed to be successful with your audience, you can brainstorm ideas and batch create these all in advance. 

Method: The best way I would create these is by using a tripod so that you are hands free to do the actual drawing. Make sure you’re in an environment with good lighting so the video is good quality and readable. Place the tripod in a position (this may be above so it’s looking down to the paper, like a flat lay, or at an angle) and keep it in this position throughout so you get a seamless looking reel. If you want a filter on Instagram for the video, apply this and then use the Hands Free option to record (be aware of the time limit!) or simply use your own phone camera to video. Once the video is completed, think about how you want it to look in the reel. Do you want it sped up/slowed down? If it needs any extra editing, I highly recommend using the app InShot. I use this for all my reel editing.

3. Stop motion

Warning: This can be quite a long process to create.

Stop motion is effectively taking many photos of you or an object doing something and converting it into a video. I’ve seen some really clever videos doing this, check out this one from Sand Visuals, and this one from Collette Peri. If you give this a try, I’d love for you to share it with me! I always love watching these kinds of videos. 

Method: For these videos to work quite seamlessly, you want to make sure your phone/camera is in a fixed position (maybe use a tripod) so the frame stays the same and it’s just the subject moving. This will be easier if there’s a second person to help you but to take the pictures you can either set it on burst mode so it takes lots of photos in seconds (and the second person can do this for you). Or you can set your timer on your camera (phone settings may be limited for this) to take photos every 0.5 second. Once you’ve got all your photos, it’s time to edit them. If you’ve used a camera, you can use video editing software like Adobe, or there’s plenty of Stop Motion specific softwares out there.

4. Voiceover

Using any of the ideas I’ve mentioned above, you can easily apply a voiceover. All you need to do is mute the original video and record the voiceover separately. You can do this either inside the Instagram app or using a voice recorder on your phone. If you’re not showing your face, another way to build the know, like and trust factor is through your voice. 

5. Photo Collage

One other popular reels trend is photo collage, which is very popular amongst photographers (shock). This is an effective way to showcase your work instead of just your classic grid post. This would work great if you’re a product based business. You could use it to showcase a specific product, for example if you have a Christmas related product then you can share this around Decemeber time.

I did a version of this HERE and briefly showed my face at the beginning, but this could easily be replaced with a photo of your product/service. 

Tip: With any of these videos, I always use InShot to edit the reel so I can get the timing of the images spot on. It will depend on the music you’re using, but I prefer to use music that I can time each photo to the beats like I have in the example above.

And there you have it. 5 Instagram reel ideas that don’t require showing your face or being in front of the camera. Now you have no reason to avoid using reels as part of your strategy. 

Don’t want to do it yourself? I’ve got it sorted!

If you want to start creating reels in your business but have no idea where to start, don’t want to be the actual one to create them and just outsource, why not hire an Instagram manager?? I’d love nothing more than to see your business skyrocket through reels. Check out my offers here!!

Your Instagram bio is like your shop window. You have about 3 – 5 seconds to give the reader a reason to stay on your profile and grab their attention. It should be very easy to understand what your business does/sells just from having a glance at your bio. 

And I believe there are certain things you need to include in order to achieve this. Ready to find out what you need to include in your Instagram bio to make it stand out?? Here’s 10 things you shouldn’t miss out!

What You Need to Include in your Instagram Bio

The important stuff: 

1. Your name

Let’s start this out real simple, but you’ll be surprised at how many people miss this. It’s the most important factor to add into your bio and that is your name. People want to connect with people so it’s a little awkward when they want to pop into your DMs and can’t address you by name. Either add it into your bio name or bio description. 

2. Profile picture 

Make this RELEVANT! Either use a picture of you (because people like to see who it is they’re talking to) or use your logo. Make the photo of you clear by either having a plain background if it’s a photo of you, or increase the size of the logo to make it readable for everyone. There are simple additions like making a border around your profile photo which can instantly make it stand out more. 

3. What your business name/title

Where you click ‘edit profile’ on your Instagram page, you’ll see the first fillable section called ‘Name’. This is where you want to add in what you do, your business title or possibly your business name. This part of your bio is searchable so if you’re a Brand Designer you will pop up under the search results for this if you add it into this section of your bio. So think carefully, this is really important. You can’t change it more than once within 2 weeks so if you do change it, make sure it’s definitely what you want it to be. 

Your Instagram Bio Description: 

Now you have just 150 characters to tell your audience about your business. Make it clear, attractive and leave the audience wanting more. This (along with your content) is what will make people to connect with you.

4. Your superpower statement

Superpower? This is what you are KNOWN FOR helping your clients achieve. How do you help them get from A to B? What transformation can you give them for their business? Just remember you only have 150 characters so try to make this statement short and snappy, or break it down into a few bullet points. 

5. Call to action

You should always have a call to action added into your bio which leads to the link you’re using at the time. This can obviously be changed depending on what it is you want to promote at the time. For example, this could be a freebie you’re wanting people to sign up to, a waitlist for your next program, booking a service, or simply how to contact to work with you. 

Your business information: 

6. Your website 

This is crucial and not one to forget about. This is the link that your CTA in your bio description will lead to. This link ideally wants to be your website because you can then track the traffic that is coming through from your Instagram bio. I suggest creating a page on your website which is a list of important links that you want to promote at this time and add it to your Instagram bio. And the URL could be something simple like /links or /Instagram (see my example here). There are sooo many third party apps out there to use to also present links to your website but this sometimes doubles the customer journey, and people sometimes go a little crazy with the amount of links they include as a lot of these apps give you unlimited links. It does depend on what you prefer but I’d highly recommend keeping it linked to your website. 

7. Contact button

Make it super easy and obvious as to how people can get in touch with you and make contact with you. You have the option to add your email address, phone number or WhatsApp Business phone number. If you are happy for people to contact you through either of these ways, then add them to your profile.

8. Location

This may not be relevant for every business, especially if yours is solely online, but I still think it’s useful for people to know where you are located. Some people may be picky with the location of the people they want to work with, especially if it includes different time zones.You don’t have to be too specific with location, it can just be the state or county if you wish. 

9. Category

Another way to give your business title is through categories. This could be useful if you have something else you want to include in your bio Name but still want to include your job title. 

10. Action button

Instagram gives the option to add an action button so it’s easy for people to book a service of yours straight from your Instagram profile. However, the apps they integrate with are limited (most I’ve never even heard of) so you may find that this isn’t beneficial for you. And don’t go out of your way to change your systems to use one of these apps as you would probably want people to message you before they book anything with you. 

Your Instagram bio may change frequently, especially if you’re niching down, changing what you’re promoting for the month, or have changed your business model slightly. Whenever you decide to change your bio, come back to this blog post and remind yourself what you need to include in your Instagram bio to attract your ideal clients, drive traffic to your website, and make those all important sales. 

If you need help with this process, book in a power hour with me and let’s nail your Instagram bio together!  

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Have you recently noticed a drop in engagement and wondered if your content on Instagram is engaging the right people? ? Are you getting fed up with putting a mixture of posts out but still not getting the results you really want? 

Before you go mapping out your content plan for the next 90 days, we’re going to take it right back to the basics. In this blog post, I’ll be sharing with you my 9 step process you need to go through FIRST in order to create engaging content that speaks to your ideal client. 

Firstly, I want you to read this carefully:

Your vanity metrics (we’re talking follower count, the amount of likes and comments you get) DO NOT define how successful your business is. 

Of course, you want to increase your engagement rate so that your content is pushed in front of more ideal clients, but please don’t put too much pressure on yourself to increase the vanity metrics. Clients will come to you if you’re putting out the right content for them.

Now, let’s dive straight into my nine step process you should be doing before you make another piece of content for it to lack engagement yet again.

Process to creating engaging content on Instagram

1. Identify your ideal client

Your content will be all over the place and not directed toward anyone if you don’t know who you’re talking to and who you’re wanting to nurture and eventually work with. Ideally you want to read back any content you create, put yourself in your ideal clients shoes and ask yourself if it resonates with you. 

2. Discover your ideal clients pain points

This will be linking to the first step as you want to do this along with creating your ideal client profile. The things you want to find out include their current struggles, what they want more of and less of, what’s stopping them from making a purchase, and what will motivate them to make the purchase. Of course, you can dive a lot deeper than this. There are lots of resources online to help you go through this, just give me a shout if you need pointing in the right direction.

3. Writing your mission statement 

What’s your mission statement? It’s a brief description that tells people exactly what you do, who you help and how you can help them transform their business from A to B. A little exercise to figure this out is to look back at your ideal clients pain points, write down a few things that they’re feeling before working with you, and where you want them to be after working with you. If you already have clients that can give you testimonials or feedback, use this to help create this statement. 

4. Audit your current content 

Here’s a little bit of practical work you can do. Conducting your own content audit of your account is crucial as it’ll tell you what is currently working, what’s not working and what is missing. This way you can create more of the content that your audience is engaging with and you know they’ll need. 

If you haven’t already, you can download my FREE content audit below. 

5. Market Research

Utilise Instagram to find out what your audience are wanting to know and what are they currently struggling with. You can do this research simply through Instagram stories, creating a questionnaire and asking people to fill it out for you in exchange to win something (like a voucher or 1:1 session with you), asking your current clients, looking at your competitor’s posts and which are getting the best engagement and why. There’s plenty of ways to do this and it’s the best way to get results/ideas for content as it’s coming straight from your audience.

6. Create evergreen content

The majority of your content that you want people to save needs to be evergreen content. Evergreen content is a piece of content that will remain relevant for a long period of time. For example, I could share 5 ways to create a killer caption, and know that this will still be relevant in 6 months time (in fact, I did create a post around this here…and it’s still relevant!!)

7. Inspire & Educate

Obviously there are other content types you want to be sharing in your content plan but these two particularly work if you want your audience to save your content. Inspirational content could include sharing your story, a quote you live by, or a business win…and the educational content could be a how to, checklists, top tips and hacks, or guides. The list of ideas can be endless! I’d start by looking at your content pillars and brainstorming ideas under each of these that can be listed under inspirational or educational content.

8. Always include a call to action

We’re diving a little deeper now but I wanted to include this as it’s super important! In every single piece of content, you need to be adding a call to action. You’ll see at the end of this blog post, I’ve asked you all to come join me on Instagram and DM me if you found this helpful. And you’ll find I do this on everything I put out there; social media posts, blog posts, emails, webpages…everything! Your audience needs to be told what they need to do next. If they want more tips, ask them to follow you and turn on your post notifications; if they need help and want to outsource, tell them where to go on your website; if this post was helpful, ask them to tag a friend in the comments who would also find it helpful. The list of calls to action is endless! And don’t forget, it doesn’t always have to be a selling call to action, it could simply be a question that you want people to answer in the comments. 

9. Create social media templates

To make the process of creating content less time consuming, I’d highly recommend designing a bundle of branded social media templates that you’ve tried and tested already and know will appeal to your audience. I use the PRO version of Canva to create any marketing asset in my business. I’ve had it for about 5 / 6 years now and it’s definitely a tool I couldn’t live without in my business. Ultimately, you can always get a designer to create templates for you so you can quickly make a copy of the template in Canva, edit the content and schedule or post it.  

And voila! I gave you a lot more information there than I intended on giving but they’re all super important and I want you to get this process right from the start. And I’ll be here every step of the way to help you in creating content that connects, nurtures and converts your audience! In fact, I have a free download for you which has 100 content ideas, so you’ll no longer get stuck with what to post next. Grab it here!

Being present for your business on Instagram is a no brainer, especially if that’s where your audience is hanging out. But what if you don’t like Instagram? It’s not your zone of genius, you may not want to spend your time on social media creating content, and simply want that extra time to spend with family and friends… well, keep reading as I dive deep into six benefits to outsourcing your Instagram.

In 2021 alone, there have been more than a billion monthly active Instagram users! But what if you don’t enjoy the platform? Don’t get me wrong, choosing to outsource your Instagram can be daunting. It’s such a big part of your marketing strategy that you don’t want to get wrong, especially if you run an online business. And there’s three things that are probably stopping you from investing…the time it will take to hire & onboard an Instagram manager, the investment each month to have this addition on your team, and how much trust you need to handover your Instagram platform to someone you haven’t worked with before. 

BUT, with these slight negatives come so many benefits to outsourcing your Instagram. And actually these aren’t negatives, they quickly become positives which is why I’ve mentioned them below as part of some of the benefits. 

So here’s six benefits you may not have thought of around outsourcing your Instagram (that you should probably consider).

Six Benefits Of Outsourcing Your Instagram

#1 Allows extra time to focus on your zone of genius

The time you would initially spend on Instagram engaging, creating content, researching hashtags, monitoring your competitors…the list goes on, this is now extra time you’ll get to either relax, spend with your family, or work on your own business. It’s a no brainer. 

#2 Cost effective as you’re delegating a task to someone who is skilled in that area so you’ll get better results

Social media isn’t a fast game, and I think that’s why it puts people off the investment initially as it takes time to see results from hiring an social media manager 

#3 Less likely to have burnout and compare yourself with your competitors online

Instagram, and any social media platform for that matter, can become a toxic place for many reasons. Spending less time on any social media platform can prevent burnout, and also less comparison with your competitors. Stop getting wrapped up in what other people are doing and focus on your own business. Competitor research is definitely needed, but having someone in this profession who knows the best ways to do this without any distraction is the best way forward.

#4 It can reduce your stress levels

Knowing someone is taking care of the Instagram element of your business can be such a stress relief. You can then put more of your focus and energy into the things that you want to work on, which Instagram would usually consume the time of. 

#5 You will get better results

It’s like with any job you want to hire someone in, there are people out there that specialise in specific areas, know the job inside out and can guarantee better results than if you were to do it yourself. It works the same with Instagram managers; you can feel confident we know what we are doing, and will probably introduce a better strategy/content plan than what you already had. 

#6 More time to spend with your family/friends/doing what you love

If you already have the time planned out for your own business, and you just want to outsource your Instagram because you hate the platform, or simply don’t know how to use it to its full potential, then it’s a great solution as it means you’ll then get more time to spend doing what you love with your family and friends. How good would it feel if you finished work everyday at 3pm to spend the afternoon/evening in your family’s company? Pretty damn good, if you ask me. 

So what are you waiting for? I get it’s probably another big step in your business but just read over those benefits again, list out the pros and cons and you’ll come to an answer.

My advice to you is;

• Don’t rush into anything just because it’s cheap, there’s a deal or you saw one good result and you’re ready to sign. Hiring an Instagram manager shouldn’t be a quick decision, like with any hire in your business. 

• Back to my point above, don’t go for someone purely because of price. Look at their results, talk to people they’ve worked with before/currently working with, ask for their portfolio, jump on a call with them and make sure they have a caring attitude and really want to get to know you, not just your business. If this is going to be a long term hire, you want to make sure the relationship will be strong and positive. 

• Make sure they are present on their Instagram. I’m not sure about you, but if I were in a different industry and hiring an Instagram manager, I’d want them to have a presence on the platform too and make sure they’re using the platform to it’s best ability. 

If this is something you’ve been thinking about recently and ready to take the leap into hiring an Instagram manager for your business, don’t hesitate to reach out. I’d love to chat with you and talk more about you, your business and the process of working with me.